Software, people, ideas and organizations are becoming completely mobile. As barriers of language are reduced, educational opportunities diversify and cultural exchanges increase, the business imperative becomes not what will I produce or develop, but where will I develop it to make optimal use of the best people at the most competitive cost.
The practice of Market Mapping, also known as Talent Mapping, is a core skill for Gibbs Hybrid, because we see it as not just a way to fill an open requirement for a talented individual, but as a strategic market advantage for our clients, giving them the in-depth insights they need to make resourcing decisions. We have, in fact, being market mapping internally for several years but have recently invested in the development of a focussed and specialized team to carry out such projects for internal use as well as for clients. Why?
A dynamic and business-imperative driven organization, faced with skill-driven talent market, can stumble without the right data. This data comes from many sources, because it is an amalgam of hard information – pay rates, benchmarks, quantity of professionals available, work permit requirements – and softer data – perception of the company, attractiveness of the location, influence of a university. Sources include government and publicly available reports, competitive analysis developed in-house, local knowledge and even social media platforms, which can be an unfiltered window into sentiment.
While at one end a simple report could just offer pay rate information broken down by country, a more sophisticated report takes into account these ‘hard’ and ‘soft’ data points to give our clients a full analysis and business decision support document.
For clients faced with a – typically – short time scale and a significant location decision, we have developed a simple tool – the Gibbs Hybrid Desirability Score – which takes account of the myriad of inputs discussed above and rolls them up into a single number. The Score can act as a broad comparative indicator, showing the relative desirability of locating a project or a team in one market or another. The Score is necessarily subjective, based as it is on many inputs, but can be a useful piece of information that becomes part of the ultimate location decision.
The Gibbs Hybrid Market Mapping team is based at our Gdansk, Poland office and supports operations throughout EMEA.